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REVShare names Luis Estrada as Vice President of Latino Business Development

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Temecula, CA (PRWEB) January 23, 2006

REVShare, television’s largest performance-based network of over 800 stations, today named Luis Estrada as Vice President of Latino Business Development. Estrada will lead a recharged focus by the company to increase its Latino advertising sales as well as work closely with Adam Warren, Vice President of Network Development, in expanding REVShare’s Latino network.

“Luis is a fantastic addition to our management team,” said Joseph Gray, Chief Executive Officer and Founder of REVShare. “Spanish language media grew 3.3% in the first nine months of 2005, and Luis is an experienced and well respected executive to help us focus more aggressively in this market.” REVShare has been in the Latino market since the end of 2004. “The rise in revenue and lead generation in this space has certainly caught our attention and that’s why we’re excited to have Luis on board,” Gray added.

Prior to joining REVShare, Estrada was Vice President of Programming and Acquisitions for SorpresaTV. His extensive media experience includes independent production as well as:

    Vice President of Programming, Creative Services in Fort Worth, Texas, for Hispanic Television Network (HTVN) where he was also responsible for Advertising/Direct Response/Per Inquiry Sales. After Firestone Communications bought HTVN, he was a leader in relaunching the network as SorpresaTV, the first Spanish language kids’ network in the US.     KUVS-TV, (Univision Television Group) in Sacramento where he branded Univision to the DMA, while serving as head of Marketing, Promotions and Production.     Senior VP for Friedland Jacobs Latin America, a full service entertainment marketing firm, where he was responsible for the branding of DirecTV in Latin America and helped in the launch of CNN En Espanol     Turner Broadcasting to launch and Brand TNT and Cartoon Network for Latin America and the Caribbean as Vice President of Creative Services     United States Information Agency (USIA) for the news project TV Marti.     Promotion Manager and Producer at Telemundo’s Los Angeles station, KVEA-TV     He was nominated for two Emmy awards in 2004. He also produced and directed an independent feature film due for release in 2006.

Estrada graduated from Columbia School of Broadcasting and also attended Los Angeles City College (LACC) and the University of California, Los Angeles (UCLA).

Since 1989, REVShare has specialized in performance based advertising representing more than 800 local market television stations, cable systems, syndicators, and networks, which are willing to provide television time on a results basis. With a customer-oriented team, proven client results, state-of-the art technology and marketing know-how, REVShare continues to lead the industry in the evolution of television advertising models for the next generation of convergence and interactivity.

For more information on REVShare, please contact Alain Jourdier, Vice President, Marketing and Communications: Alain@REVShareTV.com or 1-800-819-9945, ext. 485.

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