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REVShare names Luis Estrada as Vice President of Latino Business Development

The "John May - Lives On" team bring you another special bulletin on behalf of PROJECT ALICE, the fan letter writing campaign to get Warner Bros. to find a new home for V. After considered research, it was deemed that TNT would be the most viable option at this time & so PROJECT ALICE ask that in addition to writing to the two Warner Bros. execs, fans would please also write to Mr. Michael Wright at Turner Network Television (addresses below). We would like to thank all of the fans, the cast & crew of the show for showing support to the campaign! Please write to: ATTN: Mr. Bruce Rosenblum President, Warner Bros. Television Group Warner Brothers 4000 Warner Blvd. Building 2, Room 215 Burbank, CA 91522 ATTN: Mr. Peter Roth President, Warner Bros. Television 4000 Warner Blvd. Building 140, Room 229 Burbank, CA 91522 ATTN: Mr. Michael Wright Executive Vice President, Head of Programming C/o TNT 3500 W. Olive Ave. 15th Floor Burbank, CA 91505 And don't forget to mention in your letters that you are a part of PROJECT ALICE! For those not comfortable with writing letter, pre-written letters can be found on our Facebook page & for those of you who wish to write in your own words, you can also find blank, addressed letterheads on which you can add your own text. PDF versions can also be found here: www.vlosvisitantes.com Please drop by & visit us! www.ProjectAliceV.net http www.ilanasVsite.com http We are of Peace. Always! Video Rating: 5 / 5

Temecula, CA (PRWEB) January 23, 2006

REVShare, television’s largest performance-based network of over 800 stations, today named Luis Estrada as Vice President of Latino Business Development. Estrada will lead a recharged focus by the company to increase its Latino advertising sales as well as work closely with Adam Warren, Vice President of Network Development, in expanding REVShare’s Latino network.

“Luis is a great addition to our management team,” said Joseph Gray, Chief Executive Officer and Founder of REVShare. “Spanish language media grew 3.3% in the first nine months of 2005, and Luis is an experienced and well respected executive to help us focus more aggressively in this market.” REVShare has been in the Latino market since the end of 2004. “The rise in revenue and lead generation in this space has certainly caught our attention and that’s why we’re excited to have Luis on board,” Gray added.

Prior to joining REVShare, Estrada was Vice President of Programming and Acquisitions for SorpresaTV. His extensive media experience includes independent production as well as:

    Vice President of Programming, Creative Services in Fort Worth, Texas, for Hispanic Television Network (HTVN) where he was also responsible for Advertising/Direct Response/Per Inquiry Sales. After Firestone Communications bought HTVN, he was a leader in relaunching the network as SorpresaTV, the first Spanish language kids’ network in the US.     KUVS-TV, (Univision Television Group) in Sacramento where he branded Univision to the DMA, while serving as head of Marketing, Promotions and Production.     Senior VP for Friedland Jacobs Latin America, a full service entertainment marketing firm, where he was responsible for the branding of DirecTV in Latin America and assisted in the launch of CNN En Espanol     Turner Broadcasting to launch and Brand TNT and Cartoon Network for Latin America and the Caribbean as Vice President of Creative Services     United States Information Agency (USIA) for the news project TV Marti.     Promotion Manager and Producer at Telemundo’s Los Angeles station, KVEA-TV     He was nominated for two Emmy awards in 2004. He also produced and directed an independent feature film due for release in 2006.

Estrada graduated from Columbia School of Broadcasting and also attended Los Angeles City College (LACC) and the University of California, Los Angeles (UCLA).

Since 1989, REVShare has specialized in performance based advertising representing more than 800 local market television stations, cable systems, syndicators, and networks, which are willing to provide television time on a results basis. With a customer-oriented team, proven client results, state-of-the art technology and marketing know-how, REVShare continues to lead the industry in the evolution of television advertising models for the next generation of convergence and interactivity.

For more information on REVShare, please contact Alain Jourdier, Vice President, Marketing and Communications: Alain@REVShareTV.com or 1-800-819-9945, ext. 485.

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Pure Play Retailers Outperform Multichannel Rivals in the Very First eChannel Retail Benchmark

I was bored so I wanted to see if I could get free dial up internet so I found that NetZero still has free service so I put in the number and heard the glorious sound of the Dial-up. Remind me of years gone. Unfortunately I was not able to make a connection. Video Rating: 4 / 5

(PRWEB UK) 10 February 2012

Online and mobile eChannels are now playing a vital role in multichannel strategies. The latest eCustomerServiceIndex results shows that 51% of all UK consumers now own a smartphone and in a five month period last year, Marks and Spencer reported seeing 1.2 million visitors to their mobile site alone, leading to 13,000 orders.

Comparing top retailers performance across their website, mobile site and transactional mobile app, eDigitalResearch found that top performing pure play retailers are tailoring each of their eChannels accordingly but still applying the same recognisable and familiar branding and design.

Online favourite Amazon topped the overall league table with a customer satisfaction score of 86%. Results show that users liked the clear branding, similar format and consistency across all of Amazons eChannels, helping it to score top marks for both their online and mobile site offerings. Pure play fashion giant ASOS came second with an overall score of 84% after providing the highest rated transactional mobile app. Next, Tesco and Asda make up the rest of the top five.

The results also found that eRetail websites continue to outperform their mobile counterparts. Users often became frustrated with keyword searches and product pages when using a mobile site or app due to the fiddly nature of a smaller screen and a lack of features, such as customer reviews and multiple images. To overcome these issues, retailers need to be implementing the latest features and technologies, such as predictive text in search bars, to make the entire customer journey as simple and easy as possible.

Derek Eccleston, Head of Research at eDigitalResearch, explained, This is an important and exciting time for the retail industry. The dramatic rise of mobile has been customer led, with more and more people wanting to use their smartphones to shop and browse. It is important, therefore, for retailers to fully understand how their customers are shopping and what they expect from online, mobile sites and transactional apps.

By evaluating the customer experience both within and across each channel, our eChannel Retail Benchmark shows that retailers still need to strengthen their mobile offering in line with what consumers are telling us what they want. Our previous research suggests that customers gravitate towards a mobile site first, whereas a mobile app is used by more loyal and engaged customers and retailers need to bare this in mind when developing their multichannel strategies.

eDigitalResearch have been running the eRetail Benchmark for over a decade, expanding their benchmarking experience to the mobile market in the summer of 2010. As mobile continues to play an important part in multichannel strategies, the very first eChannel Retail Benchmark looks to provide the retail industry with a definitive best practice guide based on real customer feedback.

For a copy of the eChannel Retail Benchmark presentation, including full league tables and analysis, please complete the following short registration survey: https://ecustomeropinions.com/survey/survey.php?sid=364382467.

For more information, please contact Lisa Bonczyk on 01489 772920.

Methodology

An eMysteryShopper survey was conducted to compare the end to end usability of 10 leading UK retail websites, mobile sites and transactional mobile apps. The fieldwork was carried out using the eMysteryShopper panel of internet users during November 2011 and January 2012. The benchmark measures included:

PaulaDeen.com Week #6 Appetizer: Real Women of Philadelphia

www.pauladeen.com - Hey yall! Well, here we are! Round Two of Appetizers starts right now, girls, and Im excited to see what you ladies come up with! Now, I can hear what youre thinkin Appetizers, Paula? Im happy if I get dinner on the table! And I hear you, gals. I do. But sometimes, whether its a casual luncheon or an afternoon party, sometimes we like to enjoy some finger foods, and Im not talkin about something fancy shmancy! These She-Devil Eggs I made are just as easy as anything, and yet they really deliver a wow factor to guests and hosts alike! I know were all used to making our deviled eggs with pure mayo, but girls, try them with the addition of super-creamy Philly Cream Cheese, and you enter a new plane of soft, dreamy creaminess! Im never going back! Now, I know by now you ladies are absolute pros YOU could probably recite the rules and guidelines at this point, right? But for our newcomers, lets go over whats at stake here at Real Women of Philadelphia. We're asking you to think of your favorite Appetizer recipes this week make sure they include delicious Philly cream cheese - make a 10 minutes or less video of you preparing your dish, submit it to the site, and youre on your way to becoming a Real Woman of Philadelphia! Well choose 16 of you gals to fly to Savannah, and will eventually crown 4 lucky ladies who receive a talent contract worth 000 each, the chance to contribute to a cookbook, a NYC publicity tour, and will be the stars of their own online ... Video Rating: 4 / 5

Paula Deen - Smithfield Ham Commercial - Food Network )(-04-2008