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Allrecipes Mobile Apps on FireSurpassing 10 Million Downloads with Record Traffic Leading into Thanksgiving

Seattle, WA (PRWEB) November 17, 2011

Allrecipes.com, a Readers Digest Association (RDA) company and the world's #1 digital food brand, today announced its mobile apps have surpassed 10 million downloads. #1 most downloaded food app, Allrecipes Dinner Spinner, generates over 90,000 spins per day and receives more traffic than Allrecipes closest competitors entire website. Thanksgiving planning is forever changed as smart phones soar to new heights with more than 54 percent year over year growth.* Allrecipes apps surpass mobile industry growth with expected traffic surge of 150 percent the week leading up to Thanksgiving compared to the same week last year. Home cooks will view more than 26 million Allrecipes recipes from a mobile device the week of Thanksgiving.

Allrecipes is thrilled that our mobile apps have reached 10 million downloads and honored that home cooks around the world are using the apps so frequently to help solve the whats for dinner challenge and plan important family meals such as Thanksgiving and Christmas dinner, said Scott Scazafavo, vice president of product at Allrecipes.com. Allrecipes is committed to making fun, innovative, user friendly apps that help home cooks on the go quickly access recipes, shopping lists, nutrition information and more. We could not be happier to have such a vibrant community to share these apps with.

Allrecipes app owners can access the sites complete collection of recipes to match their interests or needs by selecting a main ingredient, dish type and cook time. Cooks looking for inspiration using Dinner Spinner can shake their device to activate the Dinner Spinners slot-machine-style action for surprise dish ideas. All recipes have photos, ingredient lists, step-by-step directions, nutrition and reviews featuring cooking variations from Allrecipes active and creative community of more than 25 million home cooks. The apps also feature sharing capabilities for social networks including Facebook and Twitter.

Allrecipes global app collection is comprised of Allrecipes.com Dinner Spinner in the U.S. for iPhone, Android, Windows Phone 7 devices, and the newest optimized for Kindle Fire, Allrecipes.com Dinner Spinner Pro for iPhone and Android, Allrecipes Dinner Spinner for six international iPhone versions serving 123 countries in six languages, Allrecipes.com Your Kitchen Inspiration free and Pro for iPad and Allrecipes TV for Google TVs Android platform.

For more information on Allrecipes full app collection, visit: http://allrecipes.com/features/applications/default.aspx?prop24=PN_6.2.2_SN.Mobile-Applicat

*Growth according to comScore Data Mine reported Sep. 26 2011.

About Allrecipes
Allrecipes, the world's largest digital food brand, receives 750 million annual visits from home cooks who discover and share food experiences through recipes, reviews, photos, videos, profiles, and blogs on the web and mobile devices. For 14 years, the brand has served as a dynamic, indispensable resource for cooks of all skill levels seeking everyday and holiday meal solutions. Allrecipes global, multi-platform brand is comprised of 17 websites, 9 apps, and 13 eBooks serving cooks in 22 countries and 11 languages. Allrecipes is part of Lifestyle Communities @ RDA, a division of The Reader's Digest Association, Inc. For additional information regarding Allrecipes, please visit http://www.allrecipes.com.

About Readers Digest Association
Readers Digest Association is a global media and direct marketing company that educates, entertains and connects more than 145 million consumers around the world with products and services from trusted brands. With offices in 44 countries, the company reaches customers in 79 countries, publishes 86 magazines, including 50 editions of Reader's Digest, the world's largest-circulation magazine, operates 82 branded websites and sells nearly 40 million books, music and video products across the world each year. Further information about the company can be found at http://www.rda.com.

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Scottsdale, Ariz. (PRWEB) July 26, 2011

Applications have dominated the news in the smartphone and tablet worlds for some time but with the advent of “smart TVs” consumers are now rapidly adopting online TV applications that are integrated into their connected TVs with . A new In-Stat (http://www.in-stat.com) research survey estimates that over 60% of these connected households will use a TV app at least once per week.

“As expected, Netflix and YouTube currently dominate the TV application space,” says Keith Nissen, Research Director. “But as Netflix competitors become more numerous and as applications are optimized for the big screen, TV apps will become part of the mainstream TV viewing experience.”

Updated research found the following:

    Shipments of connected TVs with integrated TV applications will grow by an average 36% over the next five years.     22% of US BB households already own an HDTV with integrated TV apps.     TV apps are not the primary reason for purchasing connected TVs.     Adoption of online video streaming services, such as Netflix, does not increase the propensity to purchase online video content.     The viewing of DVR recorded TV programming does not lead to the adoption of free VOD services from a pay TV operator.     Consumers favoring subscriptions to both pay-TV and online video services rose from 18% to 30% during 2010, contributing to the continued growth of Netflix.

The 2Q’11 US Digital Entertainment Database (#IN1104891CM) delivers a consolidated view of the US digital entertainment market, covering devices, services, content, consumer behavior metrics, and forecasts. Most importantly, it answers the question: Who will be viewing what on which devices? In addition, the US Digital Entertainment Database is an invaluable and trusted resource for market statistics and analysis. It connects the dots in ways no other research report can. This quarterly update also features the following updates:

    Shipments and subscriber installed base forecasts were updated for cable, satellite, and IPTV set top boxes, as well as for streaming media players.     Previously tracked network-enabled and web-enabled TV nomenclature was changed to HDTVs with and without integrated TV applications. HDTVs with integrated TV apps are also referred to as connected TVs. The new nomenclature was designed to match terminology that consumers can easily understand.
    Broadband and pay-TV market shares for major service providers were added to provide more granularity to the annual subscriber forecast.     The Content section was not updated. These tables/charts will be updated in the Q3’11 release.     A more detailed examination of consumer usage behavior is presented. The data examines the correlation (or lack thereof) between related activities, such as whether or not frequent video disc rentals lead to frequent online video rentals.     The Content Management section tables and charts were updated.     The Market Assessment section was not updated. These tables/charts will be updated in the Q3’11 release.

About In-Stat

In-Stat’s market intelligence combines technical, market and end-user research and database models to analyze the Mobile Internet and Digital Entertainment ecosystems. Our insights are derived from a deep understanding of technology impacts, nearly 30 years of history in research and consulting, and direct relationships with leading players in each of our core markets. In-Stat provides its research through reports, annual subscriptions, consulting and advisory services to inform critical decisions. Technology vendors, equipment manufacturers, service providers and media companies worldwide rely on In-Stat to support critical business, product and technology decisions.

About The NPD Group, Inc.

The NPD Group is the leading provider of reliable and comprehensive consumer and retail information for a wide range of industries. Today, more than 1,800 manufacturers, retailers, and service companies rely on NPD to help them drive critical business decisions at the global, national, and local market levels. NPD helps our clients to identify new business opportunities and guide product development, marketing, sales, merchandising, and other functions. Information is available for the following industry sectors: automotive, beauty, commercial technology, consumer technology, entertainment, fashion, food and beverage, foodservice, home, office supplies, software, sports, toys, and wireless. For more information, contact us or visit http://www.npd.com and http://www.npdgroupblog.com. Follow us on Twitter at @npdtech and @npdgroup.

Contact:

Keith Nissen, Research Director
Email: knissen(at)in-stat(dot)com; Phone: (480) 483-4465

Rick Vogelei, Marketing Manager
Email: rvogelei(at)in-stat(dot)com; Phone: (480) 483-4476

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