08. 05. 12
Twitter for dummies
As a part of the course Communication and technology we have made this introduction to the social network Twitter. We clarify the basics of the micro-blog. Delight in!
03. 03. 12
How To Market A Business On Twitter Top Ten Tips for Beginners, By Industry Experts, 2U Limited.
(PRWEB UK) 3 March 2012 Since its launch in 2006, Twitter has become an increasingly effective tool for companies of any size to market themselves say 2U Ltd.
A platform where smaller businesses or sole traders with limited advertising budgets can make their presence felt alongside larger brands in a way that is simple, instant and inexpensive. And with nearly half of Twitters 50 million daily users following brands for discounts and offers, 67% of Tweeters recommending brands to other users and 66% of the 1.6 billion search queries every day being of a commercial nature, the potential for businesses to benefit from sharing their expertise on Twitter is incredible.
Boasting 1 million new users a day, Twitter can help boost brand awareness, increase traffic to a companys own blog or website and improve Google rankings, especially if account holders make their tweets and biography unique and keyword-rich for search engines. But, it is vital to remember that Twitter is a social network at heart and is not designed to be a marketplace where companies shout their wares across the airwaves trying to make a sale. It is more a platform where businesses and individuals can maximize their social presence, share expertise, build social relations, interact with customers and gain feedback instantly.
Focusing on sharing excellent, informative content that builds trust and is of value to the Twitter community is key and is more likely to have a positive knock on effect that gains a following, new customers, new work and sometimes opportunities that are quite unexpected. One Twitter user found himself embarking on a completely new career simply from tweeting a wedding photograph which subsequently led to offers of freelance photography work, a direction that he had never seriously considered before.
But how can companies and sole traders make Twitter accounts and tweets that offer valuable content, generating interest from other Tweeters and the search engines? Here are a few suggestions;
1. Choose a snappy, memorable user name. Make this as simple, small and simple to remember as possible. Include the company name or an abbreviation of it followed by a keyword relative to the nature of the business. For instance 2u.co.uk provides an iPhone and gadget insurance comparison service so the user name is @2UCompare
There are only 15 characters available so ensure it is easily readable with no underscores.
2. Make a diamond Twitter profile glittering with fantastic, keyword-rich content. Not always an simple task in 160 characters but the more unique, fascinating and informative a brands profile is, the more likely it is to gain followers and build a trusted reputation. Also, including keywords relative to the businesss field of expertise helps search engine optimization immensely.
3. Pick a perfect image that best represents the business or brand for the Twitter profile and name the Jpeg with two or three keywords to increase SEO.
4. Introduce Tweeters to the company website or blog and increase traffic. Including a business URL on a twitter profile is a fantastic way to encourage more Twitter traffic to visit the companys website. It also inspires more trust from Twitter users when a business is simple to access and learn more about in a click.
5. Tantalise Tweeters with compelling tweets. Tasty nuggets of valuable information that arouse the communitys curiosity, provide fascinating insights, point them in the direction of a fantastic brand, offer or deal, or simply offer a titter of amusement, can be real gems in the Twitter sphere. Despite having only 140 characters to work with, Tweets should aim to cover all this and more while also including keywords and hash tags to boost rankings.
6. Add some extra vroom to tweets with a small, snappy video. Embedding videos in tweets can add variety, get the message across in a quick and entertaining way and have more of an impact. The main thing is to reckon of them like a trailer and keep them small.
7. Be a generator and boost presence by authoring creative content. Despite Twitters increasing user figures, which are estimated to reach around 350 million registered users by the year end, Twitter say only 5% of users are generating 75% of the content. That gives companies and individuals who make original, fascinating tweets with links to articles and videos more of an edge and the potential to go viral and gain the most coverage.
8. Rustle up Re-tweets. Re-tweeting is basically when content goes viral as Twitter users spread the word by sending the tweet to other Tweeters. As 92% of users re-tweet in response to content that they reckon is valuable or unique it is certainly worth writing content that invites a re-tweet. It is possible to question for one directly but it is better if the content itself inspires users to respond without a prompt. Using hash tags enables more people to view a businesss tweets even if they are not following the brand and keeping tweets small so users can prefix a few words before sending it on can help to encourage re-tweets too. According to statistics released by Twitter, 5pm is the best time to get re-tweeted.
9. Like making lists or learn to because people follow lists especially on Twitter and search engines are pretty fond of them too. With Twitter Lists a business can make mini directories of Tweeters and tweets on subjects that may be of interest to people following the brand. The company and its followers can easily get a quick overview of whatever Tweeters are talking about in a real-time stream whether they are following those users or not.
10. Keep tweeting regularly. How often though depends very much on the business and the quality of information to tweet. There is small use in bombarding the community with tweets lacking in content just to maintain a presence and users generally dont accept businesses contacting them as easily as friends. Some businesses feel tweeting ten or more times a day is acceptable while others may only tweet once a day or a few times a week. It is really a case of try it and see what feels suitable, but wherever possible, respond to any answers to tweets as soon they come in.
For more tips, information on technology insurance or industry news, visit 2u.co.uk
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22. 11. 11
24/7 Shop at Home Announces Deals for Contemporary Bookcases and Modern Furniture on Twitter and Facebook
Some guy on the Shop at Home Network was selling a Ninja Sword. He thought he could play around with it. Too terrible he wasn't man enough. Video Rating: 4 / 5
CA (PRWEB) August 15, 2011 Consumers looking for the best deals on a contemporary coffee table or contemporary bookcases can now turn Twitter and Facebook for deals from 24/7 Shop at Home. As consumers look for instant information and best prices via Twitter and Facebook, 24/7 Shop at Home has made it simple for loyal customers to get the best deals and service provided on their website.
With over 1,100 “likes,” 24/7 Shop at Home’s Facebook page (http://www.facebook.com/pages/247-Shop-at-Home) showcases anything from a featured contemporary coffee table to contemporary bookcases, sofas, and even modern futons. Image descriptions give fans valuable information about the product uses and special features. Home owners and designers can even get inspired from images to make a unique, tasteful space.
“The reality is that most people are on Facebook at least once a day if not more. We wanted to make it simple for our current fans and loyal customers to keep up with us as well as provide valuable product information for new customers,” states Mark Huang, with 24/7 Shop at Home.
Twitter has become a quick way for 24/7 Shop at Home to communicate deals and messages about modern furniture. Discounts, sales, and special giveaways are announced via Twitter to reach that audience. Follow 24/7 Shop at Home’s tweets via @247ShopAtHome.
“Twitter is growing as a social network. It seems beneficial to use to start using it as quick platform for our current news and promotions,” continues Huang.
24/7 Shop at Home’s recent social updates include the Morrow Leatherette Top contemporary coffee table and the Black Wood console sofa table. Facebook has detailed pictures to help shoppers get an thought of how to use modern furniture for sale at 24/7 Shop at Home.
For more information, like facebook.com/pages/247-Shop-at-Home, follow @247ShopAtHome on Twitter, or visit http://www.247shopathome.com.
About 24/7 Shop at Home:
24/7 Shop at Home is an online retailer offering modern furniture options to customers all across the continental United States. Shop by living room, bedroom, dining room, organization and storage, home décor, entertainment, kitchen, and kid’s furniture for the perfect piece to make the home feel more like home.
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